#074 Peter Ackroyd on how buying wool products is an investment with a return on capital
Peter Ackroyd is the COO of the Campaign for Wool and the President of the International Wool Textile Organisation (IWTO). Peter shares insights about the start of the Campaign for Wool together with HRH The Prince of Wales and the latest campaign’s event. He also talks about provenance and wool’s environmental credentials providing value to retailers,…
#073 Tove Grane about her label We Norwegians
Tove Grane is the founder and designer of the Norwegian wool label called We Norwegians. In this episode, Tove shares her story of how she started We Norwegians. Tove explains how wool has always been an important part of Norwegian heritage and how this is reflected in her collection. About Tove Grane Tove Grane was…
#072 Matthias Boehme about key markets for wool
Matthias Boehme is a textile consultant and expert on a wide range of topics relevant to the wool industry. In in this episode, Matthias gives an outlook on the key markets for wool applications. These include the sports, outdoor and interior markets. Matthias also talks about the increased interest in traceability and sustainability schemes and…
#071 Chris Kerston about building the world’s first regenerative wool supply chain
Chris Kerston is the Market Engagement and Public Outreach at the Savory Institute. In this episode, Chris introduces us to Allan Savory and the work of the Savory Institute. Chris explains how desertification happens and what role sheep and wool play to reverse desertification. You also get to learn details about the Land to Market…
#070 Mark Grave about the services of the Australian Wool Exchange
Mark Grave is the CEO of the Australian Wool Exchange (AWEX), a key service provider to the Australian and International wool industry. Mark explains how AWEX supports the wool trade through educating wool classers, defining the wool auction rules and developing helpful tools such as the National Wool Declration and electronic RFID bales. In this interview,…
#069 David Mitchell about getting Australian wool from farm to harbour
David Mitchell is the National Wool Manager for AWH. The company handels about 50% of the Australian Wool Clip that goes to auction. In this episode, David explains the journey that wool goes on once it leaves the farm and before it is exported. About David Mitchell David Mitchell is relatively new to AWH Pty Ltd and…
#068 Chad North about launching a wool kerchief
Chad North is the founder of NorthxNorth. In this podcast interview, Chad explains how he came up with his product idea of a wool kerchief made out of merino wool. Chad shares his journey of finding the right fabric supplier, launching his business on Kickstarter and distribution channels. About Chad North Pairing his passion for…
#067 Marion Tviland about the Norwegian wool industry
Marion Tviland is the Director Wool in Norilia in Norway. In this episode Marion talks about what is special about Norwegian wool and the Norwegian wool industry. Marion also has a strong background in Marketing and in this discussion she explains why it is so important to tell the wool story. About Marion Tviland Marion…
#066 Morten Dilling about selling wool underwear online
Morten Dilling is the 4th generation working in the family company Dilling Underwear based in Denmark. Dilling Underwear was founded in 1916 and has since then reinvented its business model to adapt to modern times. Morten talks about why he joined the company in 2009. He also explains how he turned the company into an eco-friendly vertical B2C…
#065 Piercarlo Zedda explains how nothing gets wasted in the wool supply chain
Piercarlo Zedda is one of two Directors of the family-owned business Pantex SPA based in Biella in Italy. The company is specialised in importing fine raw wool and manufacturing the wool into tops and open tops. On this episode, Piercarlo explains the difference between the many wool products available before spinning and weaving. He gives insights…