What the Facebook Algorithm Change Means for Your Wool Business
Learn how to adapt your strategy to the new Facebook Algorithm Change On 11 January 2018, Mark Zuckerberg, CEO of Facebook, announced major changes to the newsfeed algorithm. I remember the day because I was surprised that this announcement of a Facebook Algorithm Change made the German news. Now I understand why it made the…
Read Full PostInterview with Klaus Steger CEO at the Südwolle Group
As you know, I typically interview members from the wool industry on my Wool Academy Podcast. Klaus Steger and I also recorded our interview with the podcast in mind. However, technology let us down that day leading to a bad audio quality that sounded as if heavy monsoon was coming down in the background. So…
Read Full PostMicroplastics – The danger of very little things
Microplastics was one of the key topics being discussed at the IWTO Wool Round Table ono 7-8 December 2017 in Port Elizabeth, South Africa. There were two aspects discussed in particular. On the one hand, the wool industry needs to undertake research on how wool sheds during washing and how these microfibres then biodegrade in…
Read Full PostWool storytelling – wool is not the hero but the guide
Why we need to tell our wool stories differently Everyone loves a good story. Stories captivate us. Stories can keep us at the edge of our seat, make us laugh out loud or provoke tears rolling down our cheeks. Stories can transmit knowledge from generation to generation. Hollywood and Bollywood are industry sectors entirely built…
Read Full PostWhat the latest Facebook Algorithm means for your business page
Understand the latest changes to the Facebook algorithm to be more successful on Facebook At the beginning of November 2017, Facebook published its latest figures along with its guidelines for the latest Facebook algorithm. Let’s first talk about the recent user numbers of Facebook before we dive into the algorithm. For Q3 2017, Facebook counted…
Read Full PostWhat to write on your website’s About Page
Find out why your about page is not about you Typically every website has a so-called ‘About page’. The About page is often the most visited page of first-time visitors to a website. Ideally, this is where your potential customers find out why they finally found the right product or service to help them. Unfortunately many about…
Read Full PostWhy you need a new website for your wool business
18 reasons to help you decide if you need a new website A few wool industry companies have recently launched a new website such as American Wool, British Wool, Federation of Australian Wool Organisations, Fuhrmann, Segard Masurel, Südwolle Group, The Schneider Group. This made me think of my own website and if it was time to…
Read Full PostWool Industry Calendar 2018
Plan and prepare yourself for a successful wool year with the Wool Industry Calendar 2018 The always very busy month of September is coming to an end after a marathon of different fabric fairs across the globe. While we are still catching our breath and try to get on top of our emails, it dawns on us,…
Read Full PostCreate social media posts in an instant with Relaythat
Learn how to use RelayThat to create social media posts for your wool business In the age of online and social media the need for digital graphics has increased in business. Our websites need modern and fresh looking graphics and our social media accounts require a good looking header, your youtube videos want professional thumbnails…
Read Full PostHow to develop a new logo for your wool industry business
Create a beautiful logo with 99designs Above you see my logo that represents my business of helping wool industry businesses with their online and social media communications. Do you like it? I had this logo developed through the online platform called 99designs and was very happy with the whole process and outcome. In this blog…
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