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#068 Chad North about launching a wool kerchief

Chad North from Northxnorth guest Wool Academy Podcast

Chad North is the founder of NorthxNorth. In this podcast interview, Chad explains how he came up with his product idea of a wool kerchief made out of merino wool. Chad shares his journey of finding the right fabric supplier, launching his business on Kickstarter and distribution channels.

About Chad North

Pairing his passion for the outdoors and his love of merino wool, Chad North set out to create the most versatile piece of outdoor apparel that he wanted yet was missing from the market–a merino wool kerchief. After a successful Kickstarter launch in June 2016, production began and North x North was born. The kerchiefs boast over 100 different ways to wear and use with much of their versatility coming from the premium Australian merino wool fabric. Each kerchief is hand sewn in his home state of Pennsylvania where they are tested year-round in the rolling mountains and forests surrounding the company. North x North continues to grow and now offers a full line of kerchiefs, handkerchiefs, and hooded neck gaiters while selling to customers worldwide on northxnorth.co.

Connect with Chad North here

NorthxNorth website

NorthxNorth on Facebook

NorthxNorth on Instagram

Key Time Stamps

[00:44] About Chad North

[04:03] About NorthxNorth

[05:27] How to use the wool kerchief

[07:05] How Chad came up with the idea for the wool kerchief

[12:00] Who is the target group of NorthxNorth kerchiefs?

[13:33] Do the NorthxNorth customers interact with the brand?

[15:26] How much do the NorthxNorth customers know about merino wool?

[16:36] About the NorthxNorth supply chain.

[18:58] How Chad came up with the name of his brand

[20:08] Launching NorthxNorth on Kickstarter

[21:37] Marketing strategy of the brand

[22:31] Distribution strategy

[24:06] About the Kickstarter campaign

[28:01] How often does the wool kerchief need washing?

[28:50] Future plans of NorthxNorth


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About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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