#098 Gudrun Rógvadóttir about the Faroe Islands wool label Gudrun and Gudrun
Gudrun Rógvadóttir is the co-founder of the Faroe Island Knitwear label Gudrun and Gudrun. Together with the designer Gudrun Ludvig she started the label in 2000. Ever since the label grew to a well-known knitwear brand. In this podcast episode, Gudrun tells the story of how and why she started the label. She also introduces us to the Faroe Island wool and sheep industry and gives insights on how the label empowers women.
About Gudrun and Gudrun
Gudrun and Gudrun is a knitwear company specialised in hand-knit. The company was founded in 2002 by two Faroese women and the creative process of design is very closely linked to the isolation of the place.
The vision of the company is to make a difference, something very simple and yet very ambitious. The knitwear label wants to make clothes that meet the standards of conscious customers who care about each other, the environment, our common natural resources and who yet want to be stylish.
The hand-knitted collections are made in the homes of female knitters on the Faroe Islands, Jordan and Peru as part of a women’s empowerment project.
The Faroe Islands are 18 tiny islands situated in the North Atlantic, between Iceland and Norway. Only 45,000 people live on the islands. Still, it is a nation of its own culture and own language.
Connect with Gudrun and Gudrun
The label on social media: Instagram , Facebook
Key Stamps
[spp-timestamp time=”00:49″] About Gudrun and Gudrun
[spp-timestamp time=”06:26″] Where is the label distributed?
[spp-timestamp time=”06:41″] About the Faroe Islands
[spp-timestamp time=”08:45″] About sheep and wool industry on the Faroe Islands
[spp-timestamp time=”15:03″] Handknitters in Peru and Jordan knitting for the label
[spp-timestamp time=”23:30″] The difference in handknitting techniques around the world
[spp-timestamp time=”24:30″] The story behind the famous jumper
[spp-timestamp time=”29:12″] High interest from Japan
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About the author, Elisabeth
Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.
Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.