Lorents Tvedt is the Product Development Manager at the Norwegian wool knitwear brand Dale of Norway. In this episode Lorents tells the interesting story of how Dale of Norway was founded and how the brand transformed into the famous brand it is today. Lorents furthermore explains the development of the Norwegian sweater patterns and how the brand clothes the Norwegian Olympic teams.
About Lorents Tvedt
Lorents Tvedt is the Product Development Manager at Dale of Norway. Lorents started working for Dale of Norway when he was 16 years old. Ever since he started working, Lorents had different positions in the production, product development and sales department. He only took a short break to study textile engineering in Reutlingen in Germany in 1985.
Connect with Lorents Tvedt here
Dale of Norway website
Key time stamps
[00:53] About Lorents Tvedt
[01:22] About Dale of Norway
[02:23] The history of Dale of Norway
[07:08] What is so special about the employees at Dale?
[09:31] How Dale of Norway changed from a traditional brand into a modern urban brand?
[13:26] The challenges and opportunities of manufacturing in Norway
[15:14] Fibres used in Dale of Norway
[16:42] The history of the Norwegian patterns
[19:11] Dale of Norway is the supplier to the Norwegian Olympic team
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