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#062: Luke Hooke about wearing only wool for one year

Luke Hooke Wool Academy Podcast

Luke Hooke started the Campaign Year of Wool where he challenged himself to wear only wool clothing for one entire year. His goal is to proof the many benefits of wool and promote the fibre as well as its industry. In this podcast interview, Luke talks about how he came up with the idea, what wool items were hard to get a hold of and what his experience has been so far. He shares how he communicates about his experience online and on social media.

About Luke Hooke

Luke Hooke is the young Australian behind Year of Wool, a project promoting wool clothing and the wool industry. For 365 days Luke is wearing only wool and wool blend clothing to demonstrate the versatility and incredible natural qualities of wool and wool clothing. Having grown up on a wool growing farm in Victoria, Australia, Luke is now exploring the post farm-gate part of the wool industry, promoting the wonderful fibre that is wool while also learning more about the industry.

Connect with Luke Hooke here

Year of Wool website

Year of Wool on Instagram

Year of Wool on Facebook


Key Time Stamps

[00:41] About Luke Hooke

[01:11]¬†How did Luke come up with the idea for ‘Year of Wool’

[02:43] About the Year of Wool

[04:31] What Luke is wearing during his Year of Wool

[05:49] Luke’s favorite wool products to wear

[07:03] Which wool items did Luke have difficulties to find

[08:57] What exceptions is Luke making to his all wool wardrobe

[09:51] How many wool items does Luke’s wool wardrobe include

[11:25] Reduced wash load for Luke.

[11:32] How Luke is keeping accountable

[12:21] What kind of reactions did Luke get through social media

[13:46] Who would like to join Luke in his Year of Wool

[14:18] How the wool industry is supporting Luke

[15:27] Luke is open to also include wool in his house

[16:28] What Luke expects to happen during his Year of Wool.

[17:07] Learning about the wool industry

[18:27] How Luke is using his website and social media

[20:19] How to connect with Luke Hooke


Similar podcast episodes

#032: Jonas Sanders sells only wool in his Wollmeister Berlin shop

#058: Chantel McAlister runs her ‘Truth about Wool’ Campaign

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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