#048: Repost – Mac Bishop from Wool & Prince
In this episode, Mac Bishop, founder and CEO of Wool & Prince talks about his business. The goal of Wool & Prince is to deliver durable long lasting apparel out of wool. Mac shares his experience on launching his business with the support of a Kickstarter campaign. For the Kickstarter campaign, Mac created a well-known video where he wore one of his wool button-down shirts for 100 days. In the interview, he shares how the video got created and what to look out for when creating a successful video for your product launch. Mac also talks about key learnings and challenges when growing his business.
About Mac Bishop from Wool & Prince
Mac Bishop is the founder of Wool&Prince, an online menswear brand that makes naturally odor- and wrinkle-resistant wool button-downs. When Mac started the company, he wore a wool shirt for 100 days in row to demonstrate the functional properties of wool. After four years in upstate New York at Cornell University and another four years in NYC, Mac moved back to Portland this past summer. Read more about his experience on his blog.
Connect with Mac Bishop and Wool & Prince here
Website: https://woolandprince.com/
Blog: blog.woolandprince.com
Facebook: https://www.facebook.com/WOOLandPRINCE/
Twitter: https://twitter.com/WOOLandPRINCE
Instagram: https://www.instagram.com/woolandprince/
Email: help@woolandprince.com
About the author, Elisabeth
Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.
Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.