#039: David Michell on building synergies by running two different wool businesses
David Michell shares insights about running two distinct wool companies in this Wool Academy Podcast. His long term family owned business Michell Wool is a wool broker and processing business at the beginning of the supply chain processing over 20 mio kg per year. David’s side hustle is IO Merino, an Australian based merino wool base layer brand. David shares why he started IO Merino in 2002 and how it creates synergies for both businesses. David shares his strategies for being successful on social media and getting good returns from event sponsorships. David also emphasises the importance of creating compelling images to tell the story brand to the consumer.
About David Michell
Connect with David Michell here
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About the author, Elisabeth
Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.
Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.