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#024: Ari Kuchar on telling wool stories through video

Ari Kuchar Video Producer for Wool Academy Podcast 24

In this episode, Video Producer Ari Kuchar shares his knowledge about telling stories through video. Ari talks about why video is the number one form of communications going forward and how wool industry businesses can benefit from video. In this episode, you will learn which videos you can record yourself and which ones you would require some outside help with. Last but not least he gives some valuable tips on how to film sheep in a compelling way.


About Ari Kuchar

Ari Kuchar is a Video Producer with over 10 years of experience. He has worked in the Motion Picture, Television and Online video spaces with some of the world’s biggest brands (Nickelodeon, National Geographic, The Woolmark Company) and has taken an active part in the evolution of video as it has traversed definition, dimension and medium.


Connect with Ari Kuchar here

Watch some of Ari’s wonderful wool videos on his website

Connect with Ari on LinkedIn


Key Time Stamps

[spp-timestamp time=”0:57″] About Ari Kuchar
[spp-timestamp time=”03:00″] Why video is powerful
[spp-timestamp time=”06:37″] The benefits of using video for your communications
[spp-timestamp time=”11:36″] Start with telling your story
[spp-timestamp time=”16:05″] Which video’s can companies do themselves and which do you need a professional company for.
[spp-timestamp time=”23:16″] How to film sheep

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.


  1. Katia Trudeau on April 16, 2017 at 00:04

    Just listen to this episode on my commute home, and it was very timely. Canadian wool industry is much smaller that other countries but we have a strong community of amazing fibre folks. We had an idea to make a shot doc to promote out local wool, and submitted it to TVO’s (TV Ontario) contest. We made it to the finals, and waiting for the winning results on April 20th. : ) I hope it will be shown on TV soon, and hopefully will make others at least a bit more curious about this wonderful resource. So I do agree that making short film on wool industry can be very beneficial.
    Thanks for all your hard work on the podcast. I love listening to it every week!
    p.s. here is the link to the video if you are interested.
    and link to Viewers choice award voting if you’ll like it:

    • Elisabeth van Delden on May 23, 2017 at 18:22

      Dear Katia, thank you for your comment and sharing your experience you had with using video to tell your Wool Guild’s story. I just saw that you won 2nd place for your Field to Fashion video. Congratulations! Well done. Keep in touch! Elisabeth

    • Ari Kuchar on May 24, 2017 at 08:41

      Oh well done Katia! That was a very well told story. Incredible that it all takes place in Ontario. Keep up the great work.

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