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#022: Terry Townsend rectifies fake facts about growing natural fibres

Terry Townsend Cotton Analytics interview at the Wool Academy Podcast with Elisabeth van Delden

In this episode, cotton expert Dr Terry Townsend talks about the natural fibres industries in general. Terry gives brief introductions about cotton as well as other natural fibres. He points out why it is so important for natural fibres to connect and defend themselves against the synthetic fibres industry. Terry also expresses his high appreciation for farmers growing natural fibres. This episode is almost like a declaration of love towards farmers.  Terry also explains how some of the so-called fake facts about natural fibres exist and rectifies some of the allegations made. These include destroying the environment and using too much land. The cotton and wool industry can learn a lot from each other as the economic challenges continue for natural fibres in the future.


Connect with Terry Townsend here

Terry’s website Cotton Analytics

Terry’s LinkedIn profile


Key Timestamps

[spp-timestamp time=”01:42″] Introduction to Dr. Terry Townsend
[spp-timestamp time=”03:48″] Introduction to the cotton Industry
[spp-timestamp time=”06:20″] The relationship between wool and cotton
[spp-timestamp time=”10:12″] Defusing accusations that the natural fibre industries are destroying the environment
[spp-timestamp time=”24:32″] What cotton can learn from the wool industry
[spp-timestamp time=”29:00″] Overview of natural fibres
[spp-timestamp time=”32:40″] About the Discover Natural Fibres Initiative
[spp-timestamp time=”37:31″] How to connect with Terry Townsend

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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