#012: Galina Witting about wool shoe startup Baabuk
In this episode, Galina Witting, co-founder of Baabuk, talks about how she and her husband came up with the idea for their wool shoe label Baabuk. Galina shares the key challenges and learnings she had at Baabuk and how she manages the different aspects of her business including sourcing, e-commerce and social media. Baabuk also launched with the support of a Kickstarter Campaign which she explains in this episode as well.
About Galina Witting
Galina graduated from HEC Lausanne, Business school of Switzerland. For several years she worked for a multination company in Switzerland and abroad acquiring strong project management and marketing skills. At Baabuk she takes care in particular of the marketing and communication, sales, new product development, and administration.
Connect with Galina Witting here
Key Timestamps
[spp-timestamp time=”01:08″] About the start-up Baabuk
[spp-timestamp time=”01:58″] How did the idea for Baabuk come about?
[spp-timestamp time=”03:53″] First production in Nepal
[spp-timestamp time=”05:37″] Sourcing of wool for Baabuk products
[spp-timestamp time=”06:55″] Baabuk’s number one challenge
[spp-timestamp time=”08:27″] Baabuk’s target group
[spp-timestamp time=”10:30″] Educating the consumer about wool
[spp-timestamp time=”12:09″] The importance of wool being a sustainable product
[spp-timestamp time=”13:44″] How the Kickstarter campaign helped Baabuk in several ways
[spp-timestamp time=”16:04″] How to sell shoes online
[spp-timestamp time=”17:50″] Baabuk’s social media strategy
[spp-timestamp time=”21:15″] Key learnings from starting Baabuk
[spp-timestamp time=”24:01″] How can the wool industry support companies like Baabuk
About the author, Elisabeth
Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.
Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.