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#005: Mac Bishop shares his insights about starting Wool & Prince

Mac Bishop Founder of Wool and Prince

In this episode we talk to Mac Bishop, founder and CEO of Wool & Prince delivering durable long lasting apparel out of wool. Mac shares his experience on launching his business with the support of a Kickstarter campaign and how his famous video was created when he wore one of his wool button down shirts for 100 days. Mac also talks about key learnings and challenges when growing his business.

About Mac Bishop from Wool & Prince

Mac Bishop is the founder of Wool&Prince, an online menswear brand that makes naturally odor- and wrinkle-resistant wool button-downs. When Mac started the company, he wore a wool shirt for 100 days in row to demonstrate the functional properties of wool. After four years in upstate New York at Cornell University and another four years in NYC, Mac moved back to Portland this past summer. Read more about his experience on his blog.

Connect with Mac Bishop here

Website: https://woolandprince.com/

Blog: blog.woolandprince.com

Facebook: https://www.facebook.com/WOOLandPRINCE/

Twitter: https://twitter.com/WOOLandPRINCE

Instagram: https://www.instagram.com/woolandprince/

Email: help@woolandprince.com

Key Timestamps

[01:40] What led Mac to starting Wool & Prince?

[04:25] About the Wool Button Down shirt

[05:30] The importance of durability of clothing

[06:50] The Wool & Prince target customer

[09:10] Bringing new customers to experience and understand wool products

[10:30] Majority of consumers don’t understand wool

[11:35] About the launch of Wool & Prince including the Kickstarter campaign

[16:30] Ask for honest feedback before launching your product

[18:35] On wearing a shirt for 100 days

[20:10] About the Wool & Prince social media strategy

[22:35] The Wool Tester campaign

[23:30] Made in the USA collection

[25:35] Reshoring and traceability

[26:30] Biggest challenge for Wool & Prince – how do you want to grow and how do you grow?

[31:00] How to keep the collection fresh?


About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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